America has given us some of the greatest (and worst) Menswear moments. Many of the most interesting have been created by Ukrainian-born Jew, Nudie Cohn known as "The Rodeo Tailor".
His name might not be familiar, but if you have even a passing interest in American music, you will no doubt have seen his famous Nudie suits, ranging from (our personal favourite) Gram Parsons’ marijuana-leaf masterpiece to Elvis Presley’s outfit of glitzy gold lamé.
Drawing inspiration from burlesque stage shows, Cohn’s business boomed in the years preceding World War II, a golden time in American culture. Superstars like Bob Dylan, Cher, David Byrne, John Wayne, and John Lennon all loved his wild outfits - the gaudier, the better: Happy Independence Day.
There's a great YouTube video by Vice that delves into Nudie's life and backstory: Meet Cowboy Fashion Designer Nudie Cohn