As a dyed in the wool New Zealander I have to say that I am saddened to see that the New Zealand Rugby Union has capitulated and allowed another sponsors logo on to the All Black jersey and to make it worse an Insurer obviously trying to win the hearts of a legion of disgruntled Christchurch supporters.
I am sure that the money seems worthwhile (for now) but what damage does it do long term. Personally I think it is a mistake.
The All Black "brand" became so strong because for so long it didn't seem like it was trying to be a brand, it just was.
In a professional era plagued by player contract negotiations, child labor scandals and over priced merchandise the All Blacks and their jersey have always seemed to be the last bastion, a reminder to us all of the heritage of the team.
That Genie has left the bottle and no one can find the cork.
Our Founder Murray Crane is flying off this weekend to check on our factories and meet up with our team and partners across Europe. With appointments in Milan, Amsterdam and London, it will be a busy schedule with a number of long haul flights allowing for ample time to read and reflect. Chloe Blades from...
Read more
We’re officially in winter now, and with it comes weather that can tend towards the inclement - not that that’s anything to worry about as long as you have a good umbrella at your side.This season we’ve once again partnered with Fox Umbrellas, one of the most storied makers in the world, and pioneering creators...
Read more
Iconic is not a word I use liberally, but there is no better way to describe the White Lady.Since 1948 it has been serving food to hungry people in Auckland's downtown. I was an early adopter, living in the City when it was a landscape devoid of anywhere to eat or even buy groceries. In...
Read more