Greta Kenyon has pulled off the remarkable feat of completely reinvigorating the wedding market. In just a few short years, her magazine Together Journal has established itself as the premiere wedding publication, both locally and internationally, driven by her bold, modern vision for what a wedding could be.
We're proud to have been working with Greta since Together Journal's very first issue, and with wedding season getting into full swing and a very busy few months on the horizon it felt like the perfect time to get together for a chat. Read on to hear how couples are making it happen around COVID, what to look for in a photographer and Greta's essential style advice for grooms-to-be.
Together Journal has always felt markedly different from other wedding publications. Tell us where the initial idea came from.
The majority of my career was spent in the fashion industry in marketing positions. I dealt with many media brands and agencies but never worked on the media or magazine side. After my first two children, I fell into a photography career (I had studied photography, marketing and graphic design) because the freelance aspect fitted well with a young family. I shot a mix of lifestyle for magazines, commercial and wedding work. Due to my background, I noticed pretty quickly a large gap in the media landscape for a contemporary wedding magazine and media platform. Compared to other sectors like interior design, food and architecture, the wedding sector seemed to be lagging in the media space.
What did you hope to achieve with the publication?
A niche part of the wedding market was creating and shooting very different, very cool modern and fashion orientated weddings. I wanted more people to see the new things that were starting to happen, to really drive this trend forward and encourage more people to step away from tradition and celebrate in a way that was more authentically theirs.
How has this year affected how people are approaching weddings?
A few good things have come from COVID. Some of the hype has been stripped away from weddings, and couples are more aware of the significance of marriage. People are more open to different ways of celebrating, new locations, more modern and creative styling, more fashion orientated outfits. Everything has been tipped on its head; couples are opting for a smaller, non-traditional wedding with the idea of celebrating with a party down the track when more freedoms are allowed.
What are some ways that couples can make getting married this season easier?
Be ready to adapt, have a plan B and maybe even a plan C. Listen to the experts; we are so lucky to have so much talent across all areas of the wedding sector. Remember, these experts have a wealth of experience and deal with many COVID affected couples daily. Listen to their advice, be guided by them.