Gubb And Mackie
After a long and challenging journey Gubb and Mackie opened its doors today.
I have owned the brand since purchasing the trademark from its original owners over a decade ago. I was drawn to the heritage of the brand and its history.
We had a pop-up store in Britomart before pop-up stores (and Britomart) were fashionable, then shelved the brand when global financial meltdowns were in vogue before re-introducing it into our Crane Brothers store two years ago. That was born out of a change in the mood of the city, of men's shopping habits and their requirements.
It also involved a very young, somewhat naive, and very talented man by the name of Jordan Gibson who I felt had the potential to drive the label creatively.
This week Jordan turned 24 and that reflects what we are trying to achieve with this concept: it's not about the past any longer.
It's easy to roll out historical references and manifest something with faux-heritage, but I know that with Jordan's guidance, ideas, enthusiasm and hard work he (we) will create something new and exciting: modern menswear that complements our existing offer. No pressure.
So the doors are open and the project enters its next phase with a beautiful space designed by another great, young, local talent: Jamie McLellan.
For myself the space represents progress, a sense of achievement, and also a return to a building I worked in selling menswear over 20 years ago (when I was a bit older than Jordan is now). I am excited.
Gubb and Mackie, 35b Vulcan Lane.

View more Dispatch posts
Back to DispatchWM Brown Magazine Issue 13, Available Now
WM Brown's latest issue has reached our shores. This Spring 2023 issue is filled with a great mix; the coolest vintage seller in Taiwan, BMW art cars, a gold watch round-up, Pitti...
Blam Blam Blam
Tonight I am going to see Blam Blam Blam perform in concert. Their brief career had a significant impact on the New Zealand music scene; Satirical and Political with a slight...
New Styles: Kirk Originals
Kirk Originals have recently arrived in-store and online in time for the sunshine. There is a restock of crowd favourites such as the Granger in Grey Smoke, the Reed and Granger styles in Dark...