Dispatch
Welcome to the Dispatch. We’re excited to release our very first inaugural print copy, marking the beginning of the next twenty-five years of our journey. You can collect your copy in store.
Succinctly described as “irregular musings from the Crane Brothers team” it offers an irreverent and infrequent catch-up on happenings and goings-on. Often, its content has little to do with clothing.
To celebrate their silver jubilee, Crane Brothers introduces the inaugural print edition of Dispatch. This marks not only a milestone but the start of the next 25 years of contemporary tailoring at Crane Brothers. And rather than a traditional lookbook, this return to the medium of the printed page channels their creative spirit in an unconventional way.
The first printed edition of Dispatch is an absurd take on an innocent observation: “We are producing a piece of paper for Crane Brothers, so why not invite our customers to fold Dispatch into a paper crane?” This simple wordplay allows a world of creative expression, tapping into the rich semiotics of the origami crane (a symbol of prosperity and longevity) as Crane Brothers looks towards its next 25 years in business. With every mindful fold, it embodies the patience, precision, and attention to detail that Crane Brothers cultivates.
The broadsheet is designed to fit on a large B2 sheet, offset printed in two spot colours. A graphic origami pattern takes advantage of the unique geometry and folding template of the crane, to channel the founder’s love of modernist design icons such as Annie & Joseph Albers. The resulting kaleidoscopic pattern can be trimmed into an origami square of numerous sizes, producing a family of unique cranes. American Grotesk by Klim Type Foundry, with its workhorse roots in Franklin Gothic and Trade Gothic, brings an industrial, upfront tone that subverts the playful sentimentality of the subject matter.
Crane Brothers
Editor Murray Crane
Design Liam Ooi
Typeface American Grotesk by Klim Type Foundry
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Dispatch
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Welcome to the Dispatch. We’re excited to release our very first inaugural print copy, marking the beginning of the next twenty-five years of our journey. You can collect your copy in store.
Succinctly described as “irregular musings from the Crane Brothers team” it offers an irreverent and infrequent catch-up on happenings and goings-on. Often, its content has little to do with clothing.
To celebrate their silver jubilee, Crane Brothers introduces the inaugural print edition of Dispatch. This marks not only a milestone but the start of the next 25 years of contemporary tailoring at Crane Brothers. And rather than a traditional lookbook, this return to the medium of the printed page channels their creative spirit in an unconventional way.
The first printed edition of Dispatch is an absurd take on an innocent observation: “We are producing a piece of paper for Crane Brothers, so why not invite our customers to fold Dispatch into a paper crane?” This simple wordplay allows a world of creative expression, tapping into the rich semiotics of the origami crane (a symbol of prosperity and longevity) as Crane Brothers looks towards its next 25 years in business. With every mindful fold, it embodies the patience, precision, and attention to detail that Crane Brothers cultivates.
The broadsheet is designed to fit on a large B2 sheet, offset printed in two spot colours. A graphic origami pattern takes advantage of the unique geometry and folding template of the crane, to channel the founder’s love of modernist design icons such as Annie & Joseph Albers. The resulting kaleidoscopic pattern can be trimmed into an origami square of numerous sizes, producing a family of unique cranes. American Grotesk by Klim Type Foundry, with its workhorse roots in Franklin Gothic and Trade Gothic, brings an industrial, upfront tone that subverts the playful sentimentality of the subject matter.
Crane Brothers
Editor Murray Crane
Design Liam Ooi
Typeface American Grotesk by Klim Type Foundry