French company Lacoste are anxious for Anders Behring Brievik to stop wearing their clothing.
They feel that it isn't a great brand association.
Some fashion brands have a long association with psychopaths: Take Hugo Boss and their relationship with the Nazi Party (nice uniforms). Or Adidas.
Hitler never took his coat off in public no matter how hot things got, he also had one testicle and was partly responsible for the death of nearly sixty million people.
Are you a psychopath? Take the test.
I did and I am possibly borderline but do not wear Lacoste or Hugo Boss.
I do drive a Mercedes and do not own any firearms so my neighbours, colleagues, employees and family are safe.