The Casual Style Guide
The book is self-published by Permanent Style, but unlike most style books, it focuses on practical analysis of every image, picking up why the outfit works in terms of texture, colour or cut.
Most street-style compilations are simply a series of pretty images - that often look good because of the location, or the individual, but not necessarily the clothes.
The Casual Style Guide, by contrast, shows why these images and these outfits work using ideas of formality, colour combinations and mixing up sartorial and more casual clothing.
The effect is an attractive summary of the most important style advice discussed on PermanentStyle.com over the past decade
Compared to other books by Simon Crompton, if Best of British is about history, and The Finest Menswear in the World is about quality, this book is about style - what makes it, what drives it, and how to reproduce it.
The book is supported by Viberg.
They are included in a special photo shoot in the back of the book, where Simon and Jamie are featured in footwear with the same practical, accessible style theme as the rest.
The book is self-published by Permanent Style, and is therefore only available here, as well as in over 50 specialist menswear stores around the world.
Imagery in The Style Guide is largely from highly talented photographer Jamie Ferguson, drawing on his archive of street-style shots over the years.
Shop Casual Style Guide
View more Dispatch posts
Back to DispatchTies That Bind
The necktie is experiencing a remarkable resurgence in men’s fashion, seamlessly blending traditional elegance with modern flair. Recent runway shows have prominently showcased ties, signaling their return as a staple...
The Origins of the Pinstripe Suit
The Origins of the Pinstripe Suit The pinstripe suit originated in 19th-century Britain, emerging as a symbol of formality and class distinction. Initially associated with bankers and financial institutions in...
Ancient Greek Sandals
Alain Leber was recently appointed head of men’s design at Ancient Greek Sandals, marking a pivotal moment in the brand’s evolution. With over two decades of experience at esteemed luxury...