Dressing Peter Jackson for his worldwide Hobbit premiere attendances was exciting for all of us at Crane Brothers.
It was not without its challenges, just getting time to see the man proved difficult enough given his demanding schedule: 1 fitting even took place in the dark!
He is a moving target (literally) and his passion for all things film is matched only by his distinct lack of excitement about anything remotely sartorial.
That makes the fact we managed to get him measured and dressed in a Tuxedo for London’s gala event all the more special.
If you look really closely you can just make out our signature label as Peter leans forward in this publicity shot.