Jaguar X Crane Brothers

This coming week will see an announcement that I have been appointed as Jaguar’s first official Brand Ambassador for New Zealand as part of their global ambassador initiative, the current membership of which includes Stella McCartney and Sir David Beckham.

It’s both a thrill and an honour to be approached by a car marque with such a rich and distinguished heritage. Jaguar has always represented excellence, precision, innovation and contemporary design - qualities I have always strived for in my own business as well.

The partnership represents a fantastic opportunity to collaborate with a like-minded brand on an international scale, and to celebrate I have been commissioned by Jaguar to design a Jaguar x Crane Brothers suit which I will be personally fitting for XF customers from April 2015.

The suit, which utilises heritage cloths from storied British cloth merchant Dugdale Brothers & Co., draws inspiration from the Jaguar XF itself as well as the brand’s rich racing history and pedigree. 

We will be building and expanding on this partnership in some significant ways over the coming months and I look forward to sharing more exciting developments.