When I started Crane Brothers I never dreamed that the business could be as successful as it has become.
Tonight we are having an evening for Sydney based clients in our new showroom that has just opened. Today has been busy with staff conducting fittings and we have a full diary for tommrow as well.
This morning when I woke up 2 hours earlier than normal and planned my day and cleared overnight emails it dawned on me that there was a lot going on; Yesterday I met with GQ and Manuscript and today started by being shot for an editorial feature by Sydney based photographer Guy Coombes, who ironically never shot me whilst based in New Zealand. We are getting great media interest and support in Australia which is exciting for the brands expansion.
Next week we re launch Gubb & Mackie with a brand new website we have been developing as well as starting on Winter 2013, it feels like we just had 2012.
It is beginning to feel like everything in my head is starting to take shape and after 12 years of risk taking, breath holding and mistakes that things are starting to click. I am proud of the Crane Brothers brand, our staff, our stores, our clothes and our reputation
We are thrilled to be open in Ponsonby and have our second door in Auckland. Located at 271 Ponsonby Road, the store represents an evolution of our offer from purely suit-centric to a becoming a complete lifestyle brand for men. With this new and expanded range we have showcased our concept of what a modern...
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Founder Murray Crane caught up with Awling and discussed all things menswear, New Zealand’s approach to it and why he’s so fond of handcrafted goods. Read a shortened copy below or visit Awling to read to full interview. Hi Murray, thanks for finding some time to speak to us. Let’s start with getting some background on yourself. Where...
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Sometimes, a design marries form and function so well that it essentially can’t be improved upon. So it is with the pea coat, a contemporary menswear staple that still manages to look peerlessly stylish despite being almost entirely unchanged since the early 1700s. Featuring a double-breasted six- or eight-button closure, an a-line shape finishing just...
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