We do two collections a year; one for winter and summer. It wasn't until I drafted the press release for this collection that I realised that this was our 30th collection.
It will also be the 10th year since we first showed at New Zealand Fashion Week so it seemed apt that we had selected such a great, familiar face to front the campaign.
Vinnie Woolston, of 62 Models, has enjoyed international acclaim as a male model, most recently as the face of YSL La Nui De La Homme.
We were very pleased to work with Vinnie again. Over the years we've photographed him for some great editorial, and it's difficult to take a bad shot of the guy.
Guy Coombes did a fantastic job of the shots and Lauren Gunn worked on hair and makeup. Our Crane Brothers team looked after the styling.
The images will start being released over the next couple of weeks. The collection will be showcased at Fashion Week and available in store from the end of August.