20 years seemed like a long enough time to wait before adding the words Est 1999 to our name so, over the last 12 months, we have been quietly embracing change.
Our new logo symbolises the culmination of a project that has seen a complete transformation of our brand, products, systems, sustainability, philosophy and our culture.
We have embraced change through significant investment in innovation and automation. The development of a new website and brand hierarchy, combined with products; now divided into two secondary brands sitting under the Crane Brothers umbrella.
Made in Italy represents the pinnacle of what we do; Menswear manufactured by the worlds best artisans, made by hand, unique and luxurious.
Contemporary Tailoring draws on our own rich heritage including brands liTTle broTher and Gubb & Mackie, with the creation of a new fashion-focussed collection. Globally sourced and competitively priced, its inaugural season includes pops of colour and texture such as seersucker and linen fabrics suitable for the new and relaxed workplace as well as Summer occasions.
Look out for new labelling, signage and most importantly, new products designed to meet the changing demands and challenges in the workplace as the lines between formal and informal continue to be blurred.
However, you Dress for your Day© we are listening to your requests.
For many of us, what we wear day-to-day is becoming more relaxed - and if you’ve traditionally been a steady dress shirt wearer, this can pose something of a challenge. At Crane Brothers we’re often asked what are some key pieces to consider building a contemporary wardrobe around, especially with this new paradigm in mind...
John Rykenberg ran a store front and photography studio of Auckland photographers from the late 1950s through until the late 1970s. During that time the studio captured Auckland's daily life and produced a particularly interesting Queen Street series in the 1960s - it probably comes as no surprise thatthere are road works visible in some of...
The Dambusters were legendary for their wartime heroics and a constant source of inspiration for me as a child, raised on a diet of Commando Comics & Airfix Models.