20 years seemed like a long enough time to wait before adding the words Est 1999 to our name so, over the last 12 months, we have been quietly embracing change.
Our new logo symbolises the culmination of a project that has seen a complete transformation of our brand, products, systems, sustainability, philosophy and our culture.
We have embraced change through significant investment in innovation and automation. The development of a new website and brand hierarchy, combined with products; now divided into two secondary brands sitting under the Crane Brothers umbrella.
Made in Italy represents the pinnacle of what we do; Menswear manufactured by the worlds best artisans, made by hand, unique and luxurious.
Contemporary Tailoring draws on our own rich heritage including brands liTTle broTher and Gubb & Mackie, with the creation of a new fashion-focussed collection. Globally sourced and competitively priced, its inaugural season includes pops of colour and texture such as seersucker and linen fabrics suitable for the new and relaxed workplace as well as Summer occasions.
Look out for new labelling, signage and most importantly, new products designed to meet the changing demands and challenges in the workplace as the lines between formal and informal continue to be blurred.
However, you Dress for your Day© we are listening to your requests.
Founder Murray Crane caught up with Awling and discussed all things menswear, New Zealand’s approach to it and why he’s so fond of handcrafted goods. Read a shortened copy below or visit Awling to read to full interview. Hi Murray, thanks for finding some time to speak to us. Let’s start with getting some background on yourself. Where...
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Sometimes, a design marries form and function so well that it essentially can’t be improved upon. So it is with the pea coat, a contemporary menswear staple that still manages to look peerlessly stylish despite being almost entirely unchanged since the early 1700s. Featuring a double-breasted six- or eight-button closure, an a-line shape finishing just...
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Welcome back Farheen. What do you do at Crane Brothers? I have joined back as Office Administrator in Head Office. Essentially I take care of the staff and their wellbeing, ensuring there are smooth processes for each department, and oversee invoicing and accounts. The role is very diverse. Since I was at Crane Brothers previously...
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