One of the great things about having our own tailoring workshop is that we can oversee every alteration, tweak and adjustment that we do.
We are not sending it out to a third party and in many instances the person that works on your garment, once you've selected it, will be the same person who had a hand in making it.
This work keeps our staff of five pretty busy perched three floors up, less than 39 steps (for a man of average height) from the store.
On any given day they will work on up to 16 suits; sewing on as many as 192 horn buttons (by hand) as well as 32 cuff miters, 16 blind hems (2 per trouser) and an array of other procedures including front balance, front drape and sleeve pitch through to what we normally refer to as 'open heart surgery' - when a coat is pulled apart to be remade for a client who has had severe weight loss.
They also perform minor miracles on damaged garments, replace buttons, valet coats and facilitate (when needed) invisible mending.
It's a bit like dissecting a frog, by seeing how it all works you know how it all goes together and once you've pulled apart a suit coat a few hundred times you know about all the bits of canvas, horse hair, tape, thread and cloth that go into making it. The same can't be said for the frog.
This really is the heart of Crane Brothers and because we touch everything we make everybody in the company has an intimate knowledge of how the garments are made
We are thrilled to be open in Ponsonby and have our second door in Auckland. Located at 271 Ponsonby Road, the store represents an evolution of our offer from purely suit-centric to a becoming a complete lifestyle brand for men. With this new and expanded range we have showcased our concept of what a modern...
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Founder Murray Crane caught up with Awling and discussed all things menswear, New Zealand’s approach to it and why he’s so fond of handcrafted goods. Read a shortened copy below or visit Awling to read to full interview. Hi Murray, thanks for finding some time to speak to us. Let’s start with getting some background on yourself. Where...
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Sometimes, a design marries form and function so well that it essentially can’t be improved upon. So it is with the pea coat, a contemporary menswear staple that still manages to look peerlessly stylish despite being almost entirely unchanged since the early 1700s. Featuring a double-breasted six- or eight-button closure, an a-line shape finishing just...
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