Uber describes its mission as "Evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in over 70 cities today, Uber's rapidly expanding global presence continues to bring people and their cities closer".
I use this service extensively when travelling and it is exceptionally good. It is self regulating and the cars and drivers are of a very high standard.
Finally, after months of waiting it looks like Uber is finally available in Auckland with a "soft launch" and testing underway.
The challenge they will have is finding enough drivers with late model European cars.