I am growing increasingly tired of the number of people and businesses using the recent tragedy in Christchurch as some kind of Marketing gimmick.
I am not bemoaning the number of businesses and people raising money (in their own way) to help, but feel it is dis tasteful to approach it as a marketing opportunity.
There are hundreds of thousands of people working away trying to rebuild their own lives (as well as other peoples) who aren't looking for their 5 minutes of fame or brand recognition.
Pull your head in PR Agents, Ad Men and "savvy business owners".
If you want to help that's great but do it for the right reasons not for your own pecuniary gain.