It isn't often that I have a legitimate reason to visit a lingerie store.
I do however like to check out new retail store design any chance I get so this weekend I visited the new Lonely Lingerie store that has recently opened in Ponsonby.
The store is small and perfectly formed; featuring a nice blend of sand blasted marble and hand rendered concrete paired with a beautiful whitewashed and fragrant oak parquet floor.
It is very obvious that designer Rufus Knight has pondered every aspect of the shop and the retail experience has been expertly thought out and designed. The experience is intimate.
If I think of some of the great stores I have visited around the world such as the Prada store in Aoyama, the Visvim store in Hong Kong or an Aesop store in New York, Osaka or London, this is easily of the same standard.
I am really excited by this store, it is a real benchmark in New Zealand retail design.
Image credit: Simon Wilson and Amelia Holmes
We are thrilled to be open in Ponsonby and have our second door in Auckland. Located at 271 Ponsonby Road, the store represents an evolution of our offer from purely suit-centric to a becoming a complete lifestyle brand for men. With this new and expanded range we have showcased our concept of what a modern...
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Founder Murray Crane caught up with Awling and discussed all things menswear, New Zealand’s approach to it and why he’s so fond of handcrafted goods. Read a shortened copy below or visit Awling to read to full interview. Hi Murray, thanks for finding some time to speak to us. Let’s start with getting some background on yourself. Where...
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Sometimes, a design marries form and function so well that it essentially can’t be improved upon. So it is with the pea coat, a contemporary menswear staple that still manages to look peerlessly stylish despite being almost entirely unchanged since the early 1700s. Featuring a double-breasted six- or eight-button closure, an a-line shape finishing just...
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