Research released in a report today by the Innovation Partnership shows that everyday Kiwi businesses could add $34 billion to the New Zealand economy if they made effective use of the Internet.
The research – funded by Partnership members Internet New Zealand and Google, and conducted by Sapere Research Group – shows that businesses that make effective use of Internet services are six per cent more productive than average businesses in their industry.
Many New Zealand businesses are using online tools to find new customers, improve their data collection and customer service, and do their work in the cloud. These high-users are 73 percent more productive than businesses that make little use of the Internet.
The research concludes that getting all New Zealand businesses to use the Internet to its full potential could add $34 billion to the economy in productivity and efficiency gains.
Crane Brothers was selected as a case study for retail innovation when it came to online and the use of the internet.
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