In a fantastic piece of tongue and cheek branding Karl Lagerfeld erected his very own Chanel shopping centre for the Chanel Fall collection show.

Chanel-branded pasta, soft drinks, meats (a very cleverly packaged “Jambon Cambon”) cleaning products, home goods (a Chanel broom and doormat) and even eggs.

Garish signs in blue, red and yellow announced the daily specials, employees worked at checkouts wearing white cloaks over their button-downs shirts as the models traipsed the aisles.

There was even plastic Chanel shopping carts.



Chanel | Dispatch