Sustainability
At Crane Brothers, we're committed to doing business in a sustainable and responsible way. Our approach is built on creating clothing designed to last, working with ethical partners, and making considered choices that reduce our environmental impact.
Designed to last
We believe in creating garments that endure. Our focus is on timeless design, high-quality materials, and construction methods that allow our clothing to remain relevant and wearable for years. Each piece is made with longevity in mind, encouraging thoughtful consumption and reducing waste through durability and repairability.
Ethical manufacturing
We work with experienced makers who share our commitment to craftsmanship and fair practice. Our garments are produced by skilled artisans in established workshops that maintain safe and responsible working environments. In New Zealand, all Crane Brothers employees are paid at least the living wage, and we strive to build long-term, respectful relationships across every stage of production.
Materials & construction
We prioritise natural fibres such as wool, cotton, linen, and silk—materials that not only offer superior comfort and performance but also have a lighter environmental footprint. We partner with reputable suppliers known for their quality and responsible sourcing, ensuring that our garments are made to the highest standards without unnecessary use of synthetics.
Authentic representation
We believe in honesty and transparency in how we present our work. All imagery used by Crane Brothers represents our actual garments and the people who create them—no AI-generated or heavily altered content. Our focus is on authenticity, craftsmanship, and design that reflects real skill and creativity.
Responsible practices
We are continuously working to lessen our impact through responsible operations and thoughtful design choices:
Packaging
We have adopted recyclable materials and continue to refine our approach.
Garment care
We promote responsible cleaning and maintenance to extend product life.
Production model
Our made-to-order and small-batch production helps avoid unnecessary stock and reduce waste.
Long-term commitment
Crane Brothers has always been committed to long-term sustainable business practices. We're not perfect, but we're constantly evolving our approach—making choices that respect both people and the planet while creating clothing built to endure.
For more information about our sustainability practices, contact us at info@crane-brothers.com.