THEODORE Magazine

We were recently featured in THEODORE Magazine in an interview examining our approach to tailoring, ceremony dressing and the role clothing plays beyond a single moment. The feature follows several months of editorial collaboration and reflects a shared interest in restraint, process and longevity.

The conversation centres on the idea that tailoring works best when it is lived with. Rather than dressing for effect, the focus remains on garments that integrate into a man’s everyday wardrobe and continue to make sense years after they are made.

We also discuss the importance of consultation and rhythm. Tailoring is not rushed, nor should it be overly ceremonial. The process benefits from time, adjustment and clarity, allowing clothing to evolve alongside the wearer rather than exist as a fixed outcome.

In the context of ceremony and weddings, the interview touches on a shift away from prescription. Clients are increasingly looking for clothing that reflects who they are, not what tradition dictates. The same principles apply. Fit, cloth and proportion matter more than trend or excess.

Since beginning our work with THEODORE Magazine, we’ve seen an increase in enquiries from Australian clients discovering Crane Brothers through the publication. It also presents an opportunity for New Zealand couples and photographers to be considered for future editorial features, placing local work within a wider Australian and international conversation around modern ceremony and considered craft.

You can read the full interview here: