Natural Born Talent

Over the past 26 years, we’ve collaborated with a wide range of photographers, stylists, writers, and designers—each contributing to the evolving visual identity of our brand. Now more than ever, this new generation of creatives is helping to shape how we see and share our world with their own unique lens.

One person who symbolises that spirit is Shuang Lin 林爽, a photographer whose intuitive and emotionally driven approach has made an immediate impression on us.

Lin first discovered her love for image-making in a junior high computer class, where a teacher noticed her natural talent for creating beautiful visuals. She went on to study graphic design at a progressive vocational high school, where she was encouraged to explore photography, ceramics, and fine art. It was during that time she began taking portraits of her classmates with her first camera—a Canon 70D.

Inspired by filmmakers, painters, and photographers like David Hockney, Peter Lindbergh, and Martin Parr, Lin’s work is shaped by quiet observation and a sincere curiosity about people. She shoots with both film and digital formats—Fujifilm, Sony, Olympus, and Polaroid—valuing each camera for its unique character and relationship with light.

While she once imagined owning a studio or becoming a fashion photographer, Lin now embraces a freer path—one defined by presence and authenticity rather than titles. “I don’t need to become anything. I just want to keep photographing what I love.”

Her work with Crane Brothers reflects that ethos: honest, thoughtful, and quietly powerful. 

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