High Street: The Annex

I am proud to share our recent High Street refurbishment. We have expanded into the adjacent space: increasing our footprint and reinforcing a long-term commitment to the CBD. This has been built over time — a considered progression shaped by experience, judgement, and a long-term view.

The Annex builds directly on the foundation of the refurbishment. That work was about precision and clarity — improving flow, presentation, and how the store operates for both customer and team. This next step allows us to extend that thinking — creating space to present collections properly, to strengthen our tailoring and service offering, and to deliver a calmer, more considered experience.

As always, for me, it comes back to wanting to present something that is truly world class — curated, considered, and a clear representation of our brand. A space that reflects not only what we make, but how we think. In that sense, this is our flagship.

I remain confident in the CBD — not as a short-term position, but as a long-term commitment. Well-run, service-led businesses continue to earn their place. Cities evolve, conditions shift, but the fundamentals remain the same: clarity of offer, consistency of execution, and a willingness to invest with intent. High Street continues to reward that approach.

None of this happens without a committed team working behind the scenes. Progress is deliberate. Outcomes are earned. The Annex reflects both where we are today, and where we are heading.

Now open on High Street.

Photography by @samuel_hartnett