An Interview with WM Brown's Matt Hranek

Matt Hranek is indisputably one of the most influential people in the classic menswear sphere - a photographer, author and man-about-town, who’s passion for classic style (and food, drink, cars, watches and so on…) is infectious, and has earned him legions of followers.

After many years working for titles such as GQ, Esquire, Wallpaper*, The Rake and Conde Nast Traveller as both a photographer and writer, Hranek founded his own boutique menswear and lifestyle magazine, WM Brown , and his recent books, A Man and His Watch, A Man and His Car, and The Negroni have cemented his place in the pantheon of intelligent observers of the elegant and interesting.

Most recently, Hranek has partnered with famed shirt cloth maker Thomas Mason by Albini  to create a very limited run of two beautiful shirt cloths, inspired (naturally) by his drink of choice, the negroni.

Crane Brothers is very proud to be one of only a handful of stockists in the world to have been granted access to this exclusive cloth, which we have interpreted using two of our most popular shirt styles - a button-down for the madras check, and a classic spread collar for the stripe.

Hranek sat down with us to discuss his own style, the WM Brown magazine and how he’s wearing his WM Brown x Thomas Mason shirt.