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The Style Guide

The Style Guide is constructed as a series of street-style shots featuring some of the most stylish people in the menswear industry.

But unlike most style books, it focuses on practical analysis of every image, picking up why the outfit works in terms of texture, colour or cut.

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Inspiration

Serchio Suit

The Serchio Suit is in our signature house style. Dark charcoal is less sombre than black and works well in all formal situations. Super 130s Merino wool, woven in Italy.

Mohair

The fibre derived from the hair of the Angora Goat that yields a unique lustre with an unmistakable feel in hand. It is known for its strength, moisture wicking properties and crush resistance.

Mohair is often used in tuxedo and evening wear, summer jackets, or any other time you need to keep your cool, and look cool while doing so.

Loro Piana

Quality is what makes Loro Piana special and unique.

Quality of fabrics, wovens and manufacturing skills are the keys to this Italian fashion house success, the strong points around which all its work is developed and focused.

Tailoring

A Contemporary house style drawing inspiration from British and Italian Tailoring tradition. Garments are Made in Italy and designed to work in harmony with an Antipodean climate and lifestyle. Soft, comfort-focussed artisanal construction allows the wearer to feel effortlessly ennobled without restriction.

 

 

Tailoring

Fabric

Crane Brothers works with dozens of the world’s finest cloth mills, offering an incalculable number of exciting options to create with, from light Italian twills to the luxurious and tactile British flannel. Our staff will be able to guide you through the selection process, understanding your requirements for the garment and helping you select a fabric that offers the right blend of aesthetic, weight, performance and tactility.

Tailoring

Fit

Ensure the perfect fit through guidance and measurement in store. Our garments are cut, constructed and finished by hand at our central Italy factory. We use hand-canvassing on all of our jackets, a process which, when paired with our soft shoulder line and full sleeve head, gives them unparalleled freedom of movement. Our house shape is soft through the shoulder with a full sleeve head and a gently suppressed abdomen, designed to work in concert with our finely tailored trouser shape.

Tailoring

Style

Exploring the archive of over one hundred original designs, variations of which are available to choose from across single-breasted, double-breasted and tuxedo. Whether inspired by iconic British classics or more contemporary Italian tailoring, select your desired style and begin the process of personalisation to fulfil your individual needs and wishes. All our styles can be custom made to suit.

Tailoring

Personalisation

Adapt components to suit your personality. Our service also allows you to customise the features of your garments to create something that feels truly personal and unique. From shoulder line to lapel shape, to pocket styles, to trouser pleats; we offer numerous ways to put your personal stamp on your tailoring.

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