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Permanent Style: The Style Guide
From iconic and influential menswear author Simon Crompton, of Permanent Style, The Style Guide is constructed as a series of street-style shots featuring some of the most stylish people in the menswear industry.
But unlike most style books, it focuses on practical analysis of every image, picking up why the outfit works in terms of texture, colour or cut.
The effect is an attractive summary of the most important style advice discussed on PermanentStyle.com over the past decade: the Italian Background, the sliding scale of formality, trousers for grey jackets, dressing for a modern office, and so on.
Priced at $125.00
Or 6 Payments of $ 21.00 with 
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Laybuy
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Inspiration
Loro Piana
Quality is what makes Loro Piana special and unique.
Quality of fabrics, wovens and manufacturing skills are the keys to this Italian fashion house success, the strong points around which all its work is developed and focused.
Ariston
The headquarter is near Naples, the heart of the style, elegance and couture worldwide. Their precious fabrics are produced exclusively in Italy and cover a wide range of compositions and fibers : wool, mohair, silk, cashmere, cotton and linen.
Their style is distinct, and Neapolitan to its very core.
Please allow at least 25 working days for Made to Measure.
Serchio Suit
The Serchio Suit is in our signature house style. Dark charcoal is less sombre than black and works well in all formal situations. Super 130s Merino wool, woven in Italy.
Tailoring
A Contemporary house style drawing inspiration from British and Italian Tailoring tradition. Garments are Made in Italy and designed to work in harmony with an Antipodean climate and lifestyle. Soft, comfort-focussed artisanal construction allows the wearer to feel effortlessly ennobled without restriction.
Fabric
Crane Brothers works with dozens of the world’s finest cloth mills, offering an incalculable number of exciting options to create with, from light Italian twills to the luxurious and tactile British flannel. Our staff will be able to guide you through the selection process, understanding your requirements for the garment and helping you select a fabric that offers the right blend of aesthetic, weight, performance and tactility.
Fit
Ensure the perfect fit through guidance and measurement in store. Our garments are cut, constructed and finished by hand at our central Italy factory. We use hand-canvassing on all of our jackets, a process which, when paired with our soft shoulder line and full sleeve head, gives them unparalleled freedom of movement. Our house shape is soft through the shoulder with a full sleeve head and a gently suppressed abdomen, designed to work in concert with our finely tailored trouser shape.
Style
Exploring the archive of over one hundred original designs, variations of which are available to choose from across single-breasted, double-breasted and tuxedo. Whether inspired by iconic British classics or more contemporary Italian tailoring, select your desired style and begin the process of personalisation to fulfil your individual needs and wishes. All our styles can be custom made to suit.
Personalisation
Adapt components to suit your personality. Our service also allows you to customise the features of your garments to create something that feels truly personal and unique. From shoulder line to lapel shape, to pocket styles, to trouser pleats; we offer numerous ways to put your personal stamp on your tailoring.
